SEO strategies
SEO is a search engine optimization; it is used to improve the visibility of the WebPages and website on the search engine. The greater visibility of the website on search engine increases the traffic on this site, for increasing the rank of a website on search engine a technique SEO is used for this. We all know the importance of SEO for the top ranking of your website. All of those websites that are on the top rank are due to high traffic and visitors and it increase their business and profit. The better the ranking the better the visitors and better is the business of your site. There are some strategies that are used in the search engine optimization. A strategy is sketch of action that needs to be followed for certain time period. So, a search engine optimization also has some policies to be followed.
While discussing about the SEO strategies the things that comes first in mind is about offensive strategies, these are the ordinary strategies that are used in many SEO companies to increase the rank of their website from the present point. This is one of the most expensive things and there is always come as a negative SEO.
For an offensive strategy there is also a defensive strategy. These strategies are designed to protect the position of the website that it is already holding. It also creates obstacle for the entry of the new entrant and making sure that the position you are holding no one can take it from you. Sometime it may happen that you may effects so, it is important to select that position at which you are not easily attacked by anyone. For example if you are at position 7 or above it there are lots of chances that other very easily challenge your rank and snatch it from you.
One of the best strategies is the flaking strategies. In this strategy you can contaminate your competitors, apparently there is no risk to them but when they understand it’s very late to take any action. It is like introduction of social networks on your position no need to focus on some serious areas just take hidden benefits. The other strategy is Guerrilla strategies in which you can launch a large number of small websites that are targeting some particular keywords, one thing needs to consider while launching such websites that these websites are different from others. For this you need a high skill of SEO that no one understand what you are doing.
There are some other strategies like deterrence SEO strategies, these strategies are initially in negative sense but with these strategies you can shock your competitors to the level that they may leave you alone.